Niche Segments Emerge Fertile Grounds for Entrepreneurs

Somak Chattopadhyay

Vice President,
Greenhill SAVP

Entrepreneurs must not lose their focus on capital efficiency. Raising external capital now takes much longer than it did a few years ago; so preserving cash for a rainy day will place you in a better position once the economy rebounds. It may take many more calls and meetings to close the sale, but finally the companies will be rewarded for the persistence as competitors fade away and the exit window reopens. The breadth and depth of the talent pool at any company’s disposal is unprecedented. Many of the venture industry’s greatest investments occurred in pre-recession times and entrepreneurs will play a major role in putting our economy back on the track.

The author is Vice President, Greenhill SAVP

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