New Venture Opportunities In Social Media

Ankur Jain

Vice President,
Blumberg Capital

Innovating in the infrastructure category is a bit different. It requires a keen understanding of the social applications landscape, being ahead of the curve in anticipating how it will evolve and then being able to service those needs. For example, we seem to be in early stages of adoption of location based social networking applications like Highlight and Sonar which allow users to discover and interact with other users in their vicinity. We also seem to be in early stages of adoption of mobile second screen for TV content in the form of applications like Miso and Yap.tv. Do you believe these trends will take hold? If so, consider the implications. How might that change digital advertising or security needs; or the kind of analytics that will be needed? All of these sub-trends offer opportunities to innovate in the infrastructure space.

The digital social graph is a disruptive force that will transform the way we do business in the future. We are still early in the cycle and so we are continually looking for capable entrepreneurs who can build big companies that ride this wave.

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