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Running An E-commerce Marathon

Manoj Gupta
Manoj Gupta
Founder, 
Craftsvilla.com


More than the entrepreneurs (for whom I have lot of respect), it is the VCs in India who are to be blamed to make it seem like a sprint to finish line. There is no doubt that in E-commerce, the "King Only Rules" but to become a King you need to win hearts of your customers which cannot come by throwing money around. The "True E-commerce" in India will take 3-5 years where people are buying on internet not because of "deals" but because of "convenience", "uniqueness", "excellent customer service" and "great quality of products". The only E-commerce companies which deliver all these while maintaining a healthy growth in business will be Kings in next 3-5 years. The kids who are playing video games and believe they will become one day Kings are only fantasizing about it. The future King is somewhere playing with the swords and taking time to play it right when time comes.

Lot of VCs have burned their hands in bad E-commerce investments and are now realizing that these companies need hell lot of money and they have maxed out their Partner limit to invest. Like a herd, they invested and like a herd, they are dropping the ball now. There are very few VCs in India who think and see beyond the obvious and I would say my current investors fall in that bucket. I am fortunate to have them since they believe in what we are doing and how we are doing is not easy.
My parting words to all my entrepreneur fraternity are that E-commerce is a marathon. Let’s run it together the right way. This is my humble request to all of you.

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Reader's comments(3)
1: Your say very true and rights this is not a easy game you should follow the rules also to stay here for long run .Famehere is a new and unique concept where users take advantage of socializing and eCommerce also .
Posted by:rjrohit - 23 Sep, 2013
2: Very well said Manoj. I am sure it would take some time for few to understand this, while E-Com was seen as a pure valuation story based on transactions, social media "Likes" and many other funny attributes. Key is that while we plan to build thousand crores companies, in the short run, we also need to think like "Lalas" and make money on each deal. Definitely see that the right questions are being asked while raising moneys now. Let us run this marathon. Cheers - Vishal
Posted by:Vishal Gupta - 23 Feb, 2012
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