How To Overcome The First 24 Months In A Start Up

Gautam Sinha

Partner,
MyFirstCheque

In business you need to be able to “try” new ways to sell/promote/hire to get your product/service across to the market in a quick manner. Unfortunately every action that you take (especially new and seemingly untested ones) will involve costs /spends and the more of these actions you can take (as some of them would bomb) the faster you will succeed.

This flexibility is completely based on cash flows so take very small steps on spends but make sure that you take them nevertheless and try out new things as NOT trying them is also not an option.

The D….Never think capital can substitute effort or imagination

I have yet to come across a company which failed because lack of capital even though most people end up attributing their lack of success to that.

The ability to think and imaging (a unique gift to every human) is what makes a person succeed in business. Never be afraid of a “well funded” or “supposedly large” competitor.

In fact, relax, as money always tends to make a business person “complacent” (there are some exceptions to this rule and those are the ones which create institutions which outlive them) and mentally lazy.

The funny part of money is that when one has more than what one needs, especially in the early years of a business it leads to “over expansion” or “arrogance in dealing with customers”.

Just keep your focus and keep doing the things that you have kept as your objective /metric. You need to set the agenda and not let someone else set it for you.

Finally (and this is NOT a rule), do not forget to have fun!!

Happy Starting!

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