Startup > My Story > Jaydeep Sardesai
Jaydeep Sardesai

Jaydeep Sardesai

Tansar Solutions

Short Description

Technical knowledge alone is not sufficient, applied Knowledge has value. Be insanely curious about advances in your field and other fields related to it—and explore how those advances might apply to your company’s products and services

Brief about company, offerings and foundation of the company

The Company primarily focuses on developing a complete Educational ECO System for Indian Educational Market Space. The Company in short span of time has successfully implemented the ECO System named Verifer EDU 2.0 developed by it in various schools and colleges having various Board patterns like CBSE, ICSE, IB, IGCSE and SSE across Pune and Mumbai. While developing and implementing the Verifer EDU 2.0, the Company has evolved a unique platform viz “all@me”. This product basically is the solution to address the inadequacies in the current educational system and is an outcome of the interaction the team had with various groups connected with educational field viz. admin, teachers, parents, students, while implementing the ERP. All@Me offers array of services for varied components of education weaved in one platform. With the whole ERP embedded in All@me, Institute admin, Trust, Teachers, Parents and Students get access to all the modules through it. Apart from this, the said common platform can be used for sharing, connecting and advertising educational courses, books, coaching to name few and also for the e-commerce around it. The Company's strategy is to hugely publicize the "all @me" to make it household name similar to Facebook so that maximum people uses this interface for the varied educational services it has to offer through it. Our Company viz. Tansar Solutions Private Limited was incorporated in May 2009

Risks involved in business and way of addressing

Data / Code Security : Functioning of ERP : tested in 100 schools beta phase operations, improvements. Monetary: In a traditional model whereby the Company sells the ERP at a price runs a major risk of receiving the payment from the school and the trusties running it. In our proposal, we have eliminated this and instead shifted the source of revenue from advertisements and e-commerce from "all@me" (similar to facebook’s revenue model )

Most critical decision
Focus on Product development of ERP and "all@me" and not to engage the team in other activities (viz. website development, utsourcing the resources for short term) which could have otherwise bridged the finance gap for sustaining the company.
Some of the difficulties faced while building product/ solution
Finance ,Timely Input required from Schools and Resistancefrom schools to shift from manual to web based application
Three big lessons/ mistakes encountered while building company
Source of the Revenue (which is now addressed)
Different actions if I rebuild my company from scratch all over again
The events which led to the current development were all necessary and rationale. I do not foresee any better and different way to reach at this stage.
Way of choosing my people
Lot of importance is given to below set of core values that is must to be part of this team .Integrity, Creativity, Can do attitude and Team players
Motivation and Drives factor
The passion to create a mark in educational field
Unique about my way of motivating troops
Aligning the team with Company's Vision so that each member facilitates to reach there and treating the team as owners.
The challenges and lessons learnt to get first customer
Signing up a new customer is always been a difficult task for the start-ups. We strategically partnered with one of the renowned Educational Institute named City International Schools. City International is the group of 10 schools having affiliation with various educational boards like CBSE, ICSE, IGCSE and SSE. The Chairman of City International Schools, Mr. Nandan Dixit is on the board of directors of Tansar Solutions Pvt. Ltd.
Experience of reaching out to potential investors
Till now we haven’t really made any efforts for fund raising as our product was in the testing stage. But now as the product is completely ready and in the Go-To-Market stage, we are exploring the funding options primarily for escalating the IT nfrastructure, marketing & promotional activities.
My role at different dimensions as the company evolved
I had an opportunity to witness and experience an exciting journey in bringing an idea to reality, starting from a humble sole proprietorship to incorporating a private limited Company with a strong team of 25 Team members. During this process, was engaged in Recruiting, concept designing, development, financing, marketing, branding, interfacing with clients, testing the product to name a few. However the deliverables were always defined.
As a leader how I make sure that I am connecting the right dots
By keeping the focus clear, it is easier to connect the dots.
Best company I admire globally
Microsoft : a software giant worldwide has developed products like windows operating system and Microsoft Office suite which are installed on the majority of personal computers around the world. I personally admire the way in which this company and its founder who build it along with the right friends at the right time in the history of personal computing to turn his thirst for knowledge into a viable enterprise in an industry that was still in its infancy.
Advice for fellow entrepreneurs
Technical knowledge alone is not sufficient, applied Knowledge has value. Be insanely curious about advances in your field and other fields related to it—and explore how those advances might apply to your company’s products and services