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Yahoo introduces mobile home page
By siliconindia
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Tuesday, 08 January 2008, 20:30 IST
Las Vegas: Yahoo has introduced Go 3.0, an upgraded home page for mobile phones. The home page will offer software to help outside developers build applications for handsets.
Jerry Yang, Chief Executive Officer, Yahoo, demonstrated the site on Monday at the International Consumer Electronics Show in Las Vegas. The mobile website will be available in this week for some owners of Apple's iPhone and selected handsets from Nokia Oyj.
Yahoo, Google and Microsoft are creating programs for wireless devices to attract users and sell more advertising. According to researcher Gartner, mobile phones outsell personal computers by 4 to 1. The global mobile ad market will surge tenfold to $16.2 billion by 2011, said EMarketer, a research firm in New York.
The home page Yahoo Go is a suite of downloadable tools that allow people to carry out every day Internet tasks on a mobile phone. The software allows people to search the net, send emails, upload photos, download maps and receive news updates. Though in the previous versions, users have been limited to browsing and using Yahoo content, the latest edition will do away with that and allow third party developers to create widgets that will suck content from other areas of the net.
The new venture by yahoo will put up competition to Google. Around two months ago, Google had announced its long awaited mobile software platform, 'Android', which is expected to hit the market during the second half of this year.
