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Yahoo! India to present the BIG IDEA CHAIR Advertising Award 2011
By siliconindia
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Wednesday, 24 August 2011, 23:57 IST
Bangalore: Yahoo! India, the premier digital media company opened entries to the second annual Big Idea Chair award, one of the most prestigious awards in the advertising industry. With over 183 entries last year, the Big Idea Chair awards invite contributions by clients, agency strategists, media gurus and individuals who have creatively leveraged the digital advertising platform. The award ceremony will be held in October, in New Delhi. Agencies can submit their entries to www.bigideachair.in by 5th September, 2011.
Celebrating the quest for innovative and impactful advertising campaigns, the Big Idea Chair, a global initiative by Yahoo!, recognizes some of the best work by the online advertising community and also fosters creative excellence that enabled marketing excellence in digital advertising. Advertising agencies can submit entries that have included the use of the Internet as part of their media mix strategy over the last twelve months. All entries will be adjudged on creativity, proven results and flawless execution.
This year's Big Idea Chair award presents nine interesting award categories. They are the Best Use of Display Advertising Award for innovative use of display advertising, Best Online Video Advertising Award for online video ads or series of videos created for digital medium, Best Use of Social Media Award for innovative use of social media for brand advertising, Best Use of Technology Award for innovative use of technology in digital advertising, Digital 360 Award for campaigns that strategically used digital as the core medium, Best Use of Mobile Advertising for campaigns that used mobile as a medium for digital advertising to effectively communicate the brand message, Best Use of Search for creative use of search in a campaign and Best Use of Regional Languages Award for the creative use of languages in digital advertising.
Apart from these there will be the Yahoo! Big Idea Chair Award, the flagship award. The winner will win the prestigious purple Big Idea Chair award.
