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Indian founded Axtria raises $2.5 Million
By siliconindia
Bangalore: Axtria, which provides business analytics technology and services to improve effectiveness in sales, distribution, marketing and customer operations, has raised $2.5 million in Series A financing. The financing was led by Sequoia Capital India. Private investors including Richard Braddock - Chairman and CEO of FreshDirect, Amarpreet Sawhney - CEO of Octux and Sandeep Tyagi - Chairman and Managing Director of Estee Advisors also joined the round.
In conjunction with this financing, Braddock and Sawhney will join Axtria's board of directors. Axtria will use proceeds from the financing to develop sales, distribution and marketing analytics software products and to expand its current U.S.-based operations into India. "Axtria is developing next generation sales, distribution and marketing analytics software that will put the power of predictive analytics in the hands of sales, distribution and marketing decision makers," said Jaswinder Chadha, Co-Founder, President and CEO of Axtria. "Our products are supported by experienced consultants who know the industries they serve."
Founded in 2009 by Jaswinder Chadha and Navdeep Chadha who is also the Chief Technology Officer, Morristown based Axtria provides business analytics technology and services to improve effectiveness in sales, distribution, marketing and customer operations. Using a 'product-enabled service' model, Axtria provides customized analytics software that marries the scalability of a product solution with the customization, ongoing support and depth of knowledge provided by a professional services firm. Axtria's products are designed to be integrated with existing applications, increasing the ROI of IT investments. Axtria's consultants combine industry knowledge with an expertise in analytics, an understanding of data, and training in the latest technologies. They take a consultative and collaborative approach to developing analytics solutions tailored to each client's specific business need. This approach enables rapid delivery of customized tools that place analytics in the hands of decision makers.
The Chief Technology Officer of Axtria commented, "Our sales, distribution and marketing analytics software products have been designed to work on multiple platforms. They can easily be integrated with existing enterprise software applications. Clients will appreciate the speed with which our products can be implemented. Our products are intuitive and easy to use, so that business decision makers can access the power of predictive analytics."
"The potential of business analytics technology and services is enormous. Demand is expected to grow exponentially in the coming years," said Braddock.
