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Can Mobile Search Be the Next Big Thing?
By siliconindia
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Tuesday, 15 November 2011, 00:23 IST
The telecom division of Informa Group reports that advertisers are expected to spend $11 billion on mobile marketing by 2011. Hopeful predictions like this have compelled the major search engines to start making significant investment in the future of mobile search.
Google have predicted that their own mobile division, based in London, will become the biggest driver of new business for the company and it has developed its own mobile search engine and has signed a number of deals to provide mobile search services to major operator portals.
By the prediction of Google's own mobile search engine mobile makers like Motorola and LG has agreed to add a dedicated Google button to some of its handsets and will start to ship handsets pre-loaded with Google services.
Like Google has developed its own mobile search engine, Yahoo has unveiled a new app called Yahoo Go Mobile and even Microsoft also launched Live Search for mobiles. There are also a number of startups like Jumptap and Medio who will be bringing services to the new mobile search space.
Despite several advantages and disadvantages, it's clear that the major search properties, in partnership with the phone manufacturers and network services, are intent on driving the mobile search sector forward. With this kind of momentum there's no doubt that mobile search marketing will eventually become a major part of online marketing.
