10 CEOs and Their Favourite Books
By siliconindia
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Friday, 17 February 2012, 00:57 IST
10) Coca Cola CEO - Muhtar Kent
Muhtar Kent is the present CEO of Coca Cola. His favourite book is ‘The Ascent of Money: A Financial History of the World’ by Niall Ferguson. This book talks about the “human story behind the evolution of finance.” It talks about how money has originated from Mesopotamia and how it has changed over the centuries. He quotes, “I love books on economic observations." He further says, "This is one of the best.”