World's Most Innovative Companies

Natura Cosmeticos

This is a Brazillian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume an hair care products and was founded in 1969. In 2004 it became a public company and was listed in the Sao Paulo Stock Exchange. The company adopted the direct sales model in 1974 and by 2008 it had more than 800,000 consultants from various countries like Argentina, Brazil, Chile, Colombia, France, Mexico and Peru. It focusses on its image as an eco-friendly company and claims to use natural products. The company is proud about its strong research and development activity. There advertisements projects ordinary women rather than supermodels. Some of their competitors in Brazil are O Boticario, Jequiti and Avon. The company’s average sales growth is 17 percent, the net income growth is 13.5 percent, the enterprise value is $10.2 billion and the innovation premium is 44.5 percent.