World's 10 Brands That Lost the Most Value

Thomson Reuters
Thomson Reuters Corporation is an American global provider of information for the world’s businesses and professionals based in New York City. It was created by the Thomson Corporation's purchase of Reuters Group on 17 April 2008. Thomson Reuters is headquartered at 3 Times Square, Manhattan, New York City and United States. The Woodbridge Company, a holding company for the Thomson family of Canada, owns 53 percent of the group, which operates in 100 countries, and has 60,000 employees. Thomson Reuters was ranked as Canada's "leading corporate brand" in the 2010 Interbrand Best Canadian Brands ranking. Thomson Reuters operates in two divisions: Professional and Financial & Risk.

Global rank: 9
Decline in brand value: 11 percent
Brand value: $8.4 billion
Industry: Business services
Parent company: Thomson Reuters Corporation
One-year change in revenue: 1.5 per cent

Dell
Dell is an American multinational computer technology corporation based in 1 Dell Way, Round Rock, Texas and United States that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo.

Global rank: 10
Decline in brand value: 9 per cent
Brand value: $7.6 billion
Industry: Technology
Parent company: Dell Incorporated
One-year change in revenue: -2.36 percent