Women Smarter than Men on Social Media
Who gets better discounts on brands?
However, women (according toPorter Novelli’s statistics) are more likely to help an ad or brand’s campaign go viral since 78 percent of them shared their preferences related to brands, while 74 percent of men tended to do the same. What is to be noted is that women this way have a better chance at getting a discount from their preferred brands than men.
