Wireless Expertise launches mobile VAS
By siliconindia   |   Tuesday, 16 June 2009, 22:11 IST   |    1 Comments
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Wireless Expertise launches mobile VAS
London: Wireless Expertise today launched Mobile Value Added Services and Applications aimed at a wider global market. Founded with the intention of bridging the market gap and speeding up the delivery of mobile services, Wireless Expertise's offering will include international consultancy, service design and development solutions to help brands overcome barriers to reach out to their customers via the mobile channel. The increased demand for handset applications, mobile broadband, mobile commerce and advertising services is encouraging mainstream "high street" brands to deliver their products through the mobile channel. With over 4 Billion global consumers using wireless services, this market is still in its infancy and has a lot of room for innovation and growth. However, many companies are faced by limited knowledge, segmentation or expertise whilst designing, developing and deploying mobile services. According to Anuj Khanna, founder and CEO of Wireless Expertise, "Brands are hindered in delivering wireless services by poor user metrics, segmentation, development skills and product marketing expertise. Diverse handset operating systems and standards add to this conundrum." Khanna added, "Wireless Expertise has been founded to solve the problems of wireless service development, application design and systems integration. We aim to expedite the deployment of mobile services by bringing together cohesive solutions for our customers, and adding key competencies from the entire spectrum of the telecommunications, internet and IT solutions value chain." Mike Short, President, and Mobile Data Association, U.K., said "Wireless Expertise is addressing the opportunity for mainstream brands to speed up their adoption of the mobile channel. The company brings a powerful blend of pragmatic and innovative skills to help grow this market. I wish Wireless Expertise and Anuj all the best." Wireless Expertise is headquartered in the U.K. and has expansion plans to cover North America, Middle East, Asia and Africa in the next 18 months. The company provides strategic business consultancy, marketing research, product development, project management and system integration services. Wireless Expertise has signed its first contracts for leading European based wireless application services, to help with an imminent market launch. The company is also working on secure Mobile Banking, Money transfer and Payment projects which are in deployment phase across Africa, Middle East and Europe. The company is already receiving positive interest from global customers spread over diverse vertical and geographic markets. The company is headquartered in the UK with global operations.

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