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Wipro delves deep into consulting with an R&D arm
By siliconindia
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Tuesday, 10 March 2009, 19:45 IST |
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Bangalore: With a big eye on the global consulting market, Indian IT firm Wipro has set up a dedicated research and development arm, Global Research Centre, to support its initiatives in the consulting space. The R&D facility will seek to enhance the business value to clients through innovation. The company believes that consulting will work as a powerful tool during times of recession to gain customer confidence, reports The Times of India.
The company has delved deep into consulting space in such way after carrying out an in-depth study on select consulting majors including Ernst & Young, PriceWaterhouse Coopers, McKinsey and Bain & Company to have a better understanding on that segment.
Anurag Srivastava, head of Wipro Consulting Services (WCS), told the daily, "The objective of the study was to gather a holistic understanding of the consulting business. We want to create differentiation in the global markets through innovation-driven consulting. Consulting will be the front-end service for most of our large business deals."
Wipro employs over 1,200 consulting professionals and seven percent of them will now be part of the R&D team. The team will track 12 industry verticals. The research activity starts with profiling the customer, moves on to analyzing industrial trends, followed by providing a macro-economic snapshot and culminating in a viable business strategy.
The job of the R&D team is to lay seeds of innovation. It will play a key role in bridging the divide between ideators and front-end workers. "The researchers will work in tandem with consulting professionals, so that customers are increasingly benefited," Srivastava said.
