Winning, the Azim Premji Way
By
siliconindia | Tuesday, 27 March 2012, 14:39 Hrs
6. Define What You Stand For
While success and finding better ways to reach its pinnacle are important, it becomes enduring only if it is built on a strong foundation of values. Premji, for one, is revered by his colleagues in the industry for insisting that Wipro will not pay bribes. He says that the fast propagation of the notion that values stand in the way of success holds no merit.
According to him, values serve as a strong anchor in a turbulent sea of changes and provide faith at times when it seems we are surrounded by darkness. They provide the courage to stand up to any distractions along the way. “Combined with a powerful vision, values can turbo-charge us to scale new heights and make us succeed beyond our wildest expectations,” he quips.
