Whirlybird INS explores new market

By siliconindia   |   Tuesday, 15 July 2008, 19:30 IST
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Ahmedabad: Whirlybird Electronics, whose primary domain is Avionics with indigenous development of Inertial Navigation Systems(INS), is set to explore the automobile industry. Technologically helping off the Navy and the Airforce, with its Micro Electrical Mechanical Syatem(MEMS) - based INS, it wants to expand its present market. The founding seeds of Whirlybird is laid in 2004 by Bramh Datt Awasthi and Grishma Udani, in Mumbai, with a support from IIT Kanpur. It has come up with various concepts like the Flight Data Logger, RT01AP a single axis rate table, developed for calibration and performance test of Inertial Navigation Systems, WTILT-02, MEMS accelerometer based roll and pitch axis tilt sensor and so on, for the aviation and the navy sphere. So, after the two important spheres, it seeks to explore the security systems in cars. Grishma Udani, co-founder and chief executive officer, Whirlybird Electronics said, to Business Standard, "We have been talking to a few players in automation and automobile markets. Unlike in the defence sector, the MEMS-based navigation system is used for security purposes in cars." It was incubated at Small Industries Development Bank of India (SIDBI) Innovation and Incubation Centre at IIT Kanpur and was also co-incubated at Centre for Innovation, Incubation & Entrepreneurship (CIIE) at IIM-A.