What's Wrong With Yahoo?

By siliconindia   |   Wednesday, 07 September 2011, 23:01 IST   |    5 Comments
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Bangalore: The sudden exit of Yahoo CEO has created a buzz in the tech world. In January 2009, Carol was named the CEO of Yahoo, the internet services company, which operates the third most-visited Web site in the world, succeeding co-founder Jerry Yang. She was dedicated to make sure Yahoo to get some real challenges overcome so that company could kick start fresh. However, Rob Hof of Business Week was skeptical that Bartz or anyone else could save the company. The company has seen higher profits since the appointment of Cartz, though revenue growth has been stagnant as Yahoo's share of the search market has fallen.
On24th June 2011, Yahoo 's board of directors expressed their support for CEO Carol Bartz at the company's annual shareholder meeting, the Wall Street Journal reported. Then what is that went vehemently wrong with the organizational structure. Let's try to analyze the recent trends that Yahoo had been undergoing under the captainship of Carol Bartz. Carol who was a in four-year contract with the company had confronted a number of challenges in her quest to revitalize the Internet pioneer, including setbacks in a search partnership with Microsoft and tensions with Chinese partner Alibaba Group. Above that, the company has been facing tough competition from social networking giant Facebook. A recent report by research firm eMarketer predicted that Facebook will displace Yahoo this year and collect the biggest slice of online display advertising dollars in the United States. Search revenue declined 45 percent year-over-year to $467 million. Yahoo said net revenue in the second quarter was roughly $1.1 billion, compared with $1.13 billion in the year-earlier period and in line with Wall Street expectations.

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