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What should You Consider While Naming Your Startup?
By siliconindia
Fremont: The famous quote by Shakespeare, "What's in a name?" is the right question to ask yourself when zeroing the name of your startup. Name is the first encounter of the company with the customers without a personal meeting. A good name which effectively illustrates the brand will make your company talk of the town. Selecting a name requires the same effort as does a business idea, business plan, market research, choosing geographical areas and investing money. In simple terms, your brand name should be able to connect you, your company and your product efficiently with the customers.
A Pleasant Name to Pronounce
People do not like to sound stupid. Therefore, if your startup name is difficult to pronounce or have a strong negative association, people would rather prefer to by-pass your name and move forward. They will never mention it to others as reference. It should also be taken into consideration that the name is not easily mistaken for something different. Cadio that helps retailers, restaurants, advertisers and other businesses understand their consumers better using location data changed its name after they found that it was not working for them as people were not able to remember it. They realized that Google searches for "Cadio" were met with "Did you mean cardio?" Now they renamed themselves as "Locately" which defines their company and product/services in a much better manner compared to the previous one.
