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Visible Technologies raises $22 Million
By siliconindia
Bangalore: Visible Technologies, a Seattle-based provider of social media monitoring and engagement solutions, has raised $22 million in series C funding. This financial round is led by new investor, Investor Growth Capital (IGC), and was also joined by return backers Centurion Holdings, Ignition Partners, In-Q-Tel and WPP Group.
According to the company, the financing will be used to further strengthen its technology platform and expand into international markets. "The ability of brands to tap into online consumer conversations continues to transform the way companies do business - from customer service and public relations to R&D and product development," said Dan Vetras, CEO of Visible Technologies. "This funding allows us to accelerate our growth path to continue meeting the demands of global customers and help them drive real business results through successful online consumer engagement. We chose IGC as our partners to lead the round for their market expertise, track record in creating sector-leading companies and ability to help us expand in markets outside North America, especially in Europe."
Visible Technologies helps companies like Microsoft, Autodesk and Xerox listen and learn what consumers are saying about them online and enables individuals to manage and protect their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. The company will continue expanding its unique solutions for online reputation management and serve companies as they determine best practices and discover new ways of using social media, such as internally among employees and within CRM environments.
"Global brands continue to increase their social media budgets as they realize the need to tap into valuable customer feedback as well as holistically manage their online brand reputation," said Matt Krna, Vice President at IGC.
