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Very few mobile phone users use apps: survey
By siliconindia
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Wednesday, 15 September 2010, 22:00 IST |
2 Comments
Bangalore: According to two surveys by the Pew Research Center's Internet & American Life Project and the Nielsen, 35 percent of adult cellphone users have applications made for various purposes, but only one-quarter of those are using them, reports Cecilia Kang of the Washington Post.
There are a lot of mobile applications available these days ranging from check in with friends on Facebook, find ways through GPS maps and so on.
Thirty-five percent of adult cellphone users have apps to book a table at a restaurant, check in with friends on Facebook and find their way through GPS maps. Taking pictures and text messaging remain the most popular things to do with wireless gadgets, according to the surveys.
The two surveys have showed that even amid the excitement of new apps-centric smart phones, users are slow to embrace the technology.
Kristen Purcell, associate director for research at the Pew Internet Project said, "It is clear that this is the early stage of adoption when many cell owners do not know what their phone can do. The apps market seems somewhat ahead of a majority of adult cellphone users."
The survey has also found out that 29 percent of cellphone users are downloading apps and 57 percent of them are male. Games were the most popular downloaded apps, followed by news and weather, and social networking.
"It was the first report by the research organization on cellphone app adoption, so there were no data on a rise or fall in apps use. But the report shows software apps are becoming a significant part of the mobile market", said Roger Entner, senior vice president and head of research for telecom at Nielsen.
