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VCs digital attraction: After Ybrant, Komli raises funding
By siliconindia
Mumbai: Google's Ad sense turned on the buzz and now digital marketing have become the new mode to start up and even venture capitals have begun showing their interest on this business model. First Ybrant Digital and now Komli media, who have raised a new series of venture funding amounting to 
67.5 crore led by Norwest Venture Partners.
The ad network market in India currently stands at 1000 crore, which is growing at a rate of 35 percent CAGR. It would be a huge niche within 10 years. "If one is mulling for short-term results then the market wont be much of a lure. We think long term and hence, there are lots of opportunities. Within four years in 2010, we have grown 600 percent YoY compared to 2009," says Prashanth Mehta, Chief Operation Officer of Komli Media.
It will expand further throughout India and across its key markets in Asia Pacific. The company will further invest in its two core businesses, the ad network and audience measurement business. "We have grown from two people working from home to a 115 people team within seven offices spreaded across Mumbai, New York, Toronto, Palo Alto and New Delhi," says Amar Goel, CEO of Komli. With the funding, the company aims at expanding its technology portfolio with new products. They refused to share any further details in terms of the products. Apart from products Komli is looking out for a strong sales team and is on a spree to reach out to Middle East and South East Asia.
67.5 crore led by Norwest Venture Partners.
The ad network market in India currently stands at 1000 crore, which is growing at a rate of 35 percent CAGR. It would be a huge niche within 10 years. "If one is mulling for short-term results then the market wont be much of a lure. We think long term and hence, there are lots of opportunities. Within four years in 2010, we have grown 600 percent YoY compared to 2009," says Prashanth Mehta, Chief Operation Officer of Komli Media.
It will expand further throughout India and across its key markets in Asia Pacific. The company will further invest in its two core businesses, the ad network and audience measurement business. "We have grown from two people working from home to a 115 people team within seven offices spreaded across Mumbai, New York, Toronto, Palo Alto and New Delhi," says Amar Goel, CEO of Komli. With the funding, the company aims at expanding its technology portfolio with new products. They refused to share any further details in terms of the products. Apart from products Komli is looking out for a strong sales team and is on a spree to reach out to Middle East and South East Asia.
