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Twitter and Crowdsourcing are reshaping recruiting
By siliconindia
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Friday, 09 October 2009, 15:03 IST |
1 Comments
Bangalore: Today, many companies have started using Twitter as a marketing and communication tool, in fact it can even help recruiters to locate prospective employees, who are also users of social media. Karie Willyerd, the Chief Learning Officer of Sun Microsystems and Jeanne .C. Meister, a Workplace-Learning Consultant write in their blog that Twitter can level the playing field, so that smaller firms can find its prospective employees as effectively as the Fortune 500 companies.
According to the blog, those firms who have started using Twitter have found it an efficient way to identify passive job candidates. Some organizations are going beyond posting tweets about new positions to using the wisdom of the crowd to actually write a new job description. When electronics retailer Best Buy posted a job description for the position of Senior Manager of Emerging Media Marketing, the qualifications included one year of active blogging experience, a preferred graduate degree, and 250 plus followers on Twitter. This led to internal commentary and spawned a number of blog posts and dozens of re-tweets and conversations.
After taking note of these conversations, Best Buy decided that the community had other ideas for how this job description should look, and what the qualifications should be. As a result, the job description was crowdsourced, and anyone with an interest was invited to post qualifications to the job role on Idea X, a forum for Best Buy customers and employees.
According to the blog, the list of organizations using Twitter and crowdsourcing to locate the best candidates includes a wide range of companies and industries such as Accenture, Burger King, Hershey, Intel, Mattel, Microsoft, UPS and even the U.S. Department of State.
