The data collected by the system is blended onto a map of the area with color coded lines, each representing different traffic speeds. Red shows the areas with high traffic congestion, pink stands for slow moving traffic, blue indicated moderate traffic speed while green represents the routes with smooth running traffic.

“When we first launched we just thought that drawing accurate colored lines on the map would be the ultimate product. Then after the launch we have realized, through user feedback and interaction that there is so much more we can do with the data we have. We are evolving it towards a platform which actually helps users save time and money instead of just providing information,” says Vaghani who monitors the product and business development at Birds Eye Technology and Co-founder Khemani, who takes care of daily operations, project management and recruitment. The close association with the traffic police and citizens is the trump of Traffline over Google map. The founders claim to have provided helpful information to be included in the website of Mumbai, Thane and Bangalore Traffic Police.

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