Bangalore: A former Google executive, who left the company on plans for making a better search engine met an ex Cisco product executive who was longing to built a startup. And the result- They choose one of the web’s “un-touched” areas – Search Engine Optimization (SEO)

Their company BloomReach came out of the dark yesterday displaying a strong list of 70 big-name customers and a number of talents from Cisco, Facebook and Google. What their company does is simple. They will maximize the discoverability of your web presence to the world and maximize your traffic.

The ex Cisco executive who is now the co-founder and CEO of Bloomreach, Raj De Datta is not satisfied with the SEO label. “What BloomReach does is different.  It uses big data and machine-learning algorithms to help online retailers put more of their products in front of shoppers via Google, Facebook, or social media sites. Even the best, most optimized websites see most of traffic going to about 25 percent of their web pages. But using big data analytics, BloomReach figures out a searcher's intent and can help a website deliver a more relevant page,” he said to Business Insider.

The company so far made $16 million in two rounds of funding. De Datta recalls how he got the first investment from Justin Caldbeck of Bain Capital. Back in 2008, Caldbeck urged De Datta to talk to the internet marketers as he discovered that enterprises are spending enormous amount of money in online marketing yet were struggling with how to get people to find their sites. “The SEO consulting industry had arisen but I felt like a more structured approach would have brought a better result,” said De Datta. But he didn’t know how to go about it until he met Ashutosh Garg.