Although e-commerce competition is stiff, Bezos' willingness to take risks and his lasting power make him exceptional. He is one of the few dotcom founders who still run the day-to-day operations and he still keeps innovating.

Famous Saying: "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."

7. Larry Page and Sergey Brin

They are the founders of search engine giant Google, a company they set up while in college. Page is now the chief executive of the company, while Brin handles special projects.

As Stanford graduate students, they set out to create a better way to search the Web. Recognizing the value of their creation, and with a goal to organize the world's information, they formed Google in 1998. Well known for its casual environment and corporate policy of "do no evil," Google prides itself on the creative environment it cultivates for employees.