# 6 SED TV  

The Canon-Toshiba project SED TV launched in 2004 was using the surface conduction electron-emitter display technology that was claimed to replace the plasma and LCD televisions with crystal-clear pictures, offering deep blacks and better energy efficiency. The product was applauded as "once-in-50-years historical turning point for the television industry" by the company.

The delay in the launch itself became the first reason for the doom of the product. Moreover it was a technology that came in high price, while LCD and plasma set prices fell sharply in that period. "It's something that has to be seen to be believed," the company stated in 2006. Though a good thought it was unfortunate that the product couldn’t stay on the stage for long.

# 5 Motorola Rokr E1

Rokr E1 appeared in the market in 2005 as the fusion of Apple's popular iPod technology with a cell phone. But the $250 Rokr failed to give its 100 percent due to several of its shortcomings. The 100-song limit, slow music transfer and sluggish iTunes interface doomed Motorola's iconic product into the dark. Running off the track it made futile attempts to fight with the then rising stars Samsung and LG.

"We've worked closely with Motorola to deliver the world's best music experience on a mobile phone," were the words delivered by Steve Jobs. Though, Apple discontinued support for the Rokr a year later, as it completed designs on its own phone. As a boon, anyhow, the Rokr experience gave Apple's engineers valuable inspirations to make the iPhone, which launched in 2007.