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Top 5 ISV/OPD trends in 2011
By siliconindia
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Wednesday, 12 January 2011, 13:59 IST |
1 Comments
Bangalore: As the economic environment across the world is improving at a faster rhythm, the Outsourced Product Development (OPD) is gaining substantial momentum. The focus of the Independent Software Vendors (ISVs) is back on the newer technologies and they are taking their offerings rapidly on the emerging platforms and trends. Here are the top five ISV/OPD trends for 2011 according to Aditi Technologies, a software product and application development services company.
1. Cloud Computing
This is one of the biggest disruptive technologies today and ISVs are rapidly building solutions and competencies to make a lead in this multi-billion dollar market. The low initial investment requirement for providing new software solutions enables small and new ISV players to gain substantial business in this. Cloud strategy acts as a revenue and customer-growth engine, facilitating penetration to wider customer segments and geographies. ISVs approaches solutions from a spectrum of open public to closed private. The rapid adoption can be attributed to a latent need in the IT industry for a delivery mechanism that is ubiquitous, scalable and elastic, and at the same time does not incur premium costs.
2. Mobility
The rapid penetration of mobile connectivity across India even to the remotest areas provides an ideal environment for the convergence of mobility and the Web. Today smart phones come with an astounding amount of processing ability and bandwidth. Along with it the increasing mobile penetration has opened up new vistas for the ISV to build mobile solutions as extension to their existing enterprise offerings. ISVs have started reusing most of the server-side functionality in their business process, while giving it a new "mobile facelift." ISVs are also incorporating mobile strategy into mainstream development processes.
3. Technology Modernization
ISV players need to be quick and should be able to deliver according to changing situations to meet the constantly changing business requirements and consolidations of companies. Technology modernization will continue to be a focus area for ISVs. Better collaboration and social media is necessitating the adoption of newer technology paradigms.
4. Business Intelligence
As software is getting richer and complex and applications are becoming more collaborative and social, there is a huge demand for Business Intelligence and analytical solutions. BI tools are now making mark in the decision-making environments enabling visibility and providing insights across operational improvements, finance & cost management and sales & marketing decisions.
5. Digital Marketing
The social media has made digital life and digital marketing infinitely more complex with social platforms and tools competing for time, attention and dollars. Integration of business applications with social collaboration technologies, such as wikis, blogs, instant messages etc are the technology trends being witnessed by ISVs. Companies are bringing together their social CRM, internal communications and collaboration, and public social site initiatives into a coordinated and cohesive strategy.
