Processing .....please wait.. 
The article has been forwarded.... 
The war of search engines: 'Bing vs. Google'
By siliconindia
|
Wednesday, 03 August 2011, 22:51 IST |
1 Comments
Bangalore: The war of search engines is spicing up with Microsoft pitching new strategies to capture the search market. But will 'Bing' be able to capture the search market as the traditional 'Google search tool'. The nomenclature Google has become the synonym for the very word search. This is the in-depth effect that Google has in our day to day life.
However, it seems Microsoft has done its homework with defined clarity to hurt the field of Google. The recent strategy of Microsoft was including Facebook in it, for example when someone searches for a restaurant or movie on Bing, he can see what his friends have liked. People now can easily depend on their friends to get online guidance. Microsoft has capitalized well on the booming social networking industry by teaming up Facebook. This partnership is considered as a big blow and threat against Google.
Google has billions of people typing in searches in a particular day which have attracted huge advertisers but Microsoft Bing search site has steadily picked up traffic accounting for more than 14 percent of searches in the American market, stated comScore, a global leader in business analytics. Google has a two-thirds share of the market in the United States although it claims an even higher share in many foreign markets. However Yahoo and many smaller search players have lost out in this big battle.
