SmartPlay to join hands with Qualcomm for 3G Solutions
By siliconindia   |   Wednesday, 16 June 2010, 22:01 IST   |    7 Comments
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SmartPlay to join hands with Qualcomm for 3G Solutions
Banaglore: SmartPlay Technologies, provider of semiconductor, mobile software and system design services, is set to offer 3G feature-phone and smartphone solutions in collaboration with wireless chipset provider Qualcomm. SmartPlay will introduce 3G solutions in India later this year and will expand into South East Asia, Middle East, Africa and other emerging markets by 2011. "SmartPlay's objective is to deliver cost-effective 3G smartphone solutions with compelling user experiences particularly optimized to meet the needs of India and other emerging markets. SmartPlay has strengths in mobile software and systems solutions and has built strong engineering talent in the areas of baseband & RF design, modem, multimedia, user interface and applications software, as well as system test," said Pradeep Vajram, CEO of SmartPlay Technologies. "Qualcomm is pleased to join forces with SmartPlay, to provide customized 3G smartphone solutions for India and other emerging markets," said Kanwalinder Singh, President of Qualcomm India and South Asia and Senior Vice-President of Qualcomm. SmartPlay will initially focus on the Brew MP operating system, whose flexibility and openness will enable quick customization of India-specific features and applications. The company will offer its design customization services to leading Indian private brands seeking to sell differentiated phones in the fast-growing India 3G market.

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