Founder and President of Stanton Healthcare, Brandi Swindell, went one step ahead and said that, “We applaud Apple iPhone’s 4S Siri and are thrilled that Siri does not list or refer to abortion clinics. Numerous lives will be saved as a direct result. Siri is setting the standard for all organizations — no one should ever refer anyone to get an abortion.” Such comments just add fuel to the fire in the case of such sensitive topics.

When New York Times asked Norman Winarsky, one of the founders of Siri, about the bias being reflected in Siri, he said that the third-party, Web services, that Siri taps to get answers about local businesses, is at the core of this problem. He said that, “My guess at what’s happening here is that Apple has made deals with Web services that provide local business information and Apple probably hasn’t paid much attention to all the results that come up.”  

Tech analyst, Rob Enderle, said that it is unlikely that Apple purposely took a pro-life stance, given that Steve Jobs was considered a liberal in this regard. He also said that, “I think more likely this was the act of an employee who was not authorized, or an issue with one of the back-end services, as this would be a somewhat unusual search request and might not have come up in testing.” However, many bloggers said that Apple tends to have a conservative approach towards sensitive topics, citing Apple’s Bikini Ban of 2010, though the Sports Illustrated Swimsuit Calendar App never fell under the radar of the ban.