Samsung aiming top spot in Indian laptop market
By siliconindia   |   Friday, 18 September 2009, 14:53 IST   |    22 Comments
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Samsung aiming top spot in Indian laptop market
Bangalore: After earning a place for itself in the big screen (LCD TV) and small screen (cell phone) space, South Korean electronics firm Samsung is leaving no stone unturned to make a mark in the Indian mid-screen (notebook and netbook PCs) segment. Seongwoo Nam, General Manager, Computer Systems Division, Samsung Digital Media and Communications Business said, "We are number one in big screen and number two in small screen and now we want to mark our presence in the mid-size screen. We are eyeing a slot in top three players in next 1-2 years. The netbook and notebook PCs are a growth engine for our IT business in India. This is the first full year that we are selling these products in the Indian market and we are very satisfied with the consumer acceptance that we have received so far." Accrording to the data provided by IDC, a technology advisory services provider, HP is leading the market with a 30.9 percent share followed by Dell and Acer in the April-June quarter, 2009. Nam said, "We are looking at attaining a 7-8 percent market share in the Indian market by next year." Indian netbook market is showing growth, which is similar to the worldwide trends in this category. The netbook market globally is expected to grow to 42 million from 28 million this year. Nam said, "In India, we expect the netbook market to double this year to around 200,000 units and grow to anywhere between 300,000 to 500,000 units next year." In the notebook segment, Samsung has revamped the portfolio in August this year by launching five models of 14" notebooks in the R series, which took its portfolio of netbooks and notebooks to 13 models in the price range between 19,000 to 1,00,000. The company is setting up My Digital within Samsung Plazas in top eight cities (across 50 counters). Nam said, "We are looking at setting up 'IT Brand Shops' as well. The Samsung NotePCs will be sold through this channel." It has already set up the IT Brand Shop in Hyderabad and will be launching the next IT Brandshop in Chandigarh shortly, he said, adding that the plan is to cover another five cities by year end. The company is also looking to grow its market by increasing its channel presence from around 600 channel partners to around 1000 plus partners next year.

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