RIM shifts focus from execs to teens for BlackBerry
Monday, 14 June 2010, 22:28 IST   |    1 Comments
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RIM shifts focus from execs to teens for BlackBerry
Mumbai: Long considered a device catering to corporate executives wanting to do business-on-the-move, Research-In-Motion's (RIM) Blackberry smartphone has now got a new category of users - teenagers. Playing catalyst to the creation of a new landscape for Blackberry in India is the obsessive interest shown by the country's teens in social networking sites like Facebook and applications like chatting. "We are witnessing a large number of teenagers using Blackberrys and applications like Blackberry Messenger, which helps them send messages for free, instantly, to any other Blackberry user in the world," RIM Global Chief Marketing Officer Keith Pardy told PTI on the sidelines of an event here. Pardy refused to give any empirical data supporting the trend, but maintained that the company has got to a position where sales to corporates and retail subscribers were in a 50:50 ratio.
Source: PTI
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