Now tweet and get featured on search engine
By siliconindia   |   Friday, 09 October 2009, 15:05 IST   |    3 Comments
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Now tweet and get featured on search engine
Bangalore: Search giants Google and Microsoft are both looking to sign a deal with Twitter. The deal would allow the search engines to update their webpage in real time on what is the latest interesting thing that people are tweeting about. Both the internet search engine rivals are engaged in separate talks with Twitter, according to a report from one of the Wall Street Journal's website, AllThingsD. The website also says that the individual deals could mean upfront payments worth several million dollars, or involve revenue-sharing plans, according to Computerworld. "This could be a way for Twitter to make some money, and maybe more than just a little money. It finally means a business model for Twitter, or at least the beginning of one. And, of course, it means real revenue, which is very important. Not just in licensing revenue from Google or Microsoft, but also in potentially getting a piece of the action on an ongoing basis. So there could be considerable upside here for Twitter," said Dan Olds, an Analyst with The Gabriel Consulting. Many industry experts were waiting for Twitter to come up with a business plan but Twitter's Founder Biz Stone has said that the company has wanted to focus on building features into the site before worrying about the business end of things. Even if one of these deals go ahead then it would solve big income issues for Twitter. "It (the deal) allows the search engines to front-end Twitter. And it also clues them in to what people on the web are talking about. So the engines could include tweets as indexed content, either through an option, a separate search page, or a search window," said Ezra Gottheil, an Analyst at Technology Business Research. Gottheil says that either Google or Microsoft would not allow the other to have the only license with Twitter. If one deal goes through, the other would most likely follow, he said. "The hype around Twitter currently is being considered to be one of the very best ways to gauge what people are talking about and what they're interested in. This is a direct benefit from Twitter becoming so large. It's the value of a huge user-footprint," Olds said.

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