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Nokia brings Ovi Store in India with Reliance Comm
By siliconindia
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Wednesday, 23 February 2011, 01:21 IST
Mumbai: Nokia has joined hands with Reliance Communications to launch the India chapter of Ovi Store. The Ovi Store is Nokia's popular mobile application store. With this partnership, Reliance has become the first service provider in the country to offer integrated operator billing for their consumers, enabling access to a host of paid for content on the Ovi Store.
The mode of payment for these content vary. The amount will be either included in their monthly mobile phone bills or deducted from the pre-paid balance, as per their data plans.
Launched in 2009, the Ovi Store has 4 million downloads per day globally. The content that it offers include applications, games, videos, podcasts, productivity tools, web and location-based services and others.
Commenting on this alliance, V Ramnath, Director - Operator Channels, Nokia India, said, "Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. The response from consumers in India has already exceeded our expectations, with the number of weekly downloads crossing 4.5 million. Ovi Store is focused on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle. For Reliance consumers, we have especially made available over 17,000 pieces of locally relevant paid for content."
