Mobile gaming booms, to reach $18 Billion by 2014
By siliconindia
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Friday, 07 August 2009, 22:05 IST
Bangalore: Driven by the explosive mobile subscriber growth in emerging markets, the global mobile gaming market will grow at a 16.6 percent Compound Annual Growth Rate (CAGR) to reach $18 billion in 2014, according to the latest report by Pyramid Research.
"Global mobile gaming revenue reached $6.9 billion in 2008, having grown strongly in recent years, with emerging markets contributing heavily. Today, apart from technological improvement and business-level innovation, the global mobile gaming market is also evolving fast on account of mobile adoption, and is expected to grow at a 16.6 percent CAGR during 2009 to 2014, reaching $18 billion in 2014," said Jan ten Sythoff, Analyst at Pyramid Research and Co-Author of the report. This growth will be the result of both continued strength in emerging markets and increased usage in developed markets.
Pyramid Research has analyzed mobile video gaming market dynamics in emerging economies. This analysis is followed by a top-level examination of emerging markets, including their mobile gaming-specific metrics, market enablers, adoption barriers, trends and opportunities. Also included are in depth country analysis of eight emerging markets: Brazil, China, India, Mexico, Nigeria, Poland, Russia, and South Africa.
According to Pyramid Research, the increased usage in developed markets will be fueled by the changes the iPhone App Store has brought to these markets, where it is stimulating competition and interest in mobile games. "Declining handset and data access prices have been central to the increased use of data services in emerging economies; also, because devices such as PCs and gaming consoles are less common, the mobile phone has become the primary device for accessing content such as Websites and games," said Sythoff.