Mobile advertising market to reach $3.1 Billion
By siliconindia   |   Wednesday, 07 October 2009, 22:07 IST   |    5 Comments
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Mobile advertising market to reach $3.1 Billion
Bangalore: Mobile advertising market is emerging as a huge growth area with the rise of web phones like the iPhone, Android, Blackberry and Palm. According to the Kelsey Group, a market research firm, the mobile advertising market will balloon from $160 million in 2008 to $3.1 billion in 2013. As reported by TechCrunch, the Kelsey Group also projects that mobile search will go from 24 percent of the total mobile ad market last year to 73 percent of the much larger pie in 2013, according to a recent research note put out by Citi Analyst Mark Mahaney. He said that Mobile search is particularly tuned for local search ads. "Given the nature of mobile devices, local queries on mobile should, over time, be greater than local queries on the desktop," he added. Indeed, the Kelsey Group predicts that local searches will rise from 28 percent of all mobile searches in 2008 to over 35 percent by 2013. And as a percentage of mobile search ad revenues, local search is already half so that it will be a $1.27 billion market opportunity in four years just for local mobile search.

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