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Mobile ad rates may pass PC rates
Wednesday, 17 March 2010, 17:41 IST
San Francisco: Seeing the rapid growth of smartphones, Google expects that rates for search ads on mobile phones could surpass the rates of its existing PC-based ad business, reports Economic Times.
Vic Gundotra, Vice President, Google Engineering said, "Mobile ad rates have increased dramatically in recent years and we believe that there's even a chance that we could exceed desktop in the future."
He also said that the number of Google searches on mobile phones have increased five-fold in the last two years. Google offers its own Android operating system that handset manufacturers like Motorola and HTC use in their devices, and in January, Google began selling the Nexus One phone directly on its website.
In 2009, Google had also announced that the company would acquire mobile advertising firm AdMob for $750 million. The deal is currently facing regulatory review.
