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iPads dominate media tablet shipment 2010: IDC
By siliconindia
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Friday, 21 January 2011, 00:21 IST
Framingham: Worldwide media tablet market is booming significantly with 45.1 percent growth in the third quarter of 2010. Driven exclusively by Apple's iPad, tablets are capturing the market's essence.
According to International Data Corporation, 4.8 million units were shipped in third quarter of 2010 (3.3 million shipped in second quarter 2010) out of which 87 percent constituted Apple's iPad. Amazon emerged as the market leader for the quarter, shipping around 1.1 million units thus taking a 41.5 percent share of the worldwide market.
The growing popularity of tablet devices is not only due to adoption of more media tablets, but e-readers as well. The third quarter of 2010 saw global e-reader shipments increase to 2.7 million units representing 40 percent growth over second quarter of 2010, with the U.S. representing nearly three-quarters of the worldwide e-reader market.
Pan Digital's Novel e-readers came in a far second, shipping around 440,000 units. Book retailer Barnes and Noble was a close third, shipping around 420,000 units of its Nook e-reader.
IDC believes both tablets and e-readers will continue flourishing throughout 2011. Market forecaster believes that shipment of media tablets for 2010 will close at 17 million units. It'll further accelerate in 2011 with the shipment of 44.6 million units and 70.8 million units in 2012. Growth in 2011 and beyond will be driven by device vendors introducing media tablets based on Android and other operating systems, as well as price and feature competition and strong demand in both the consumer and commercial segments.
For the e-reader market, IDC anticipates 2010 to close at 10.8 million units shipped worldwide, with the U.S. representing 72.4 percent of global shipments. IDC forecasts 14.7 million units to ship in 2011 and 16.6 million in 2012, with demand driven by price competition among epaper-based device vendors, the introduction of color display e-readers, and the expansion of digital book and periodical content offerings across genres and languages.
