Processing .....please wait.. 
The article has been forwarded.... 
Indians go online with definite plans, not spontaneous
By siliconindia
|
Wednesday, 08 June 2011, 02:21 IST |
1 Comments
Mumbai: Spontaneous activity on the internet has halved in the last two years as the Indian consumers, conscious of the addictive nature of the web, try to stay focused and make better use of time spent online, reveals a news study by Microsoft Advertising, MEC and Mindshare.
The trend seen in India is consistent globally as 79 percent of respondents worldwide said they had planned their activity on the internet in advance so that they could stay more focused and do more in less time. The figure was consistent in Asia too with Japan topping the list in the proportion of planned visits at 89 percent followed by China at 76 percent and India at 72 percent.
The global study entitled 'Living with the Internet - What is Driving Web Behavior', designed to better understand the nature of time spent online across the world. The study was undertaken across 11 countries - Brazil, Canada, China, France, India, Japan, Mexico, Russia, Spain, United Kingdom and the U.S. and focused on 7,000 participants aged between 16 and 54 years old.
The online behavior of Indians seems to be very healthy as 49 percent go online to communicate with others, 35 percent seek information, 22 percent spent their time on the internet for entertainment purposes in the form of music, video and gaming, 14 percent to create content in the digital space and 12 percent for online transactions.
The study finds that majority of time spent online is habitual, with only 16 percent prompted by an event, conversation or offline media. It revealed that almost all online sessions start with more personal or intimate destinations such as social networks, emails and blogs; then move to the more public forums such as news, entertainment and search; finally going back to the personal destinations.
More than half of the people on the internet, irrespective of what their motivation for being there are, are multi-tasking.
On usage patterns across devices, the study finds that 34 percent of smartphone usage is primarily for seeking information and content sharing, while 33 percent of notebook usage is for transactions and entertainment.
