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India needs strict govt. legislations for green IT to succeed
By Eureka Bharali
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Friday, 05 June 2009, 22:43 IST
Bangalore: Making the business green has become a lucrative option for companies to manage their costs. Hardware giants including Hewlitt Packard (HP) are expanding their green portfolio to tab the $200 billion carbon emission control market. However, there is a lack of proper awareness and inept legislation that hinders the momentum of green IT in India. "Shortly, a gradual shift will be noticed in terms of awareness and accepting the green concept in India. There is a need for a government indulgence through strict laws for the firms. The Australian government has firm laws that ensure every company reports about its carbon emission," said Niranjan Delavictoire, Country Manager, EDS India (an HP company), Marketing.
"After Y2K, which was a $300 billion market, green IT has emerged to be the next big opportunity," Faisal PaulHead ESS, HP said. HP has unveiled its Carbon Emissions Management Service (CEMS) in India, which was initially unveiled in Australia after the acquisition of EDS, an IT outsourcing and application service firm. The CEMS initiative, for which the company has applied for a patent, is an extension to its green portfolio that includes its green datacenters, asset lifecycle planning and e-waste recycling.
The CEMS initiative embeds an EDS application that calculates the energy consumption and green house gas emission of an organization. Followed by the monitoring process, the service offers consultation in controlling the phantom power and carbon emission. For the restructuring of the processes to control the gratuitous power consumption, the company has expanded its green tech portfolio. The firm unveiled its green products like HP Dynamic Smart Cooling (DSC), HP Virtual Connect Flex10 technology and the Dynamic Power capping. DSC controls the datacenter cooling process through sensors, while Flex10 acts as a muti-core network interface card that can connect four different LAN with different speeds.
The company's target is its current green customers, which primarily comprise of the banking institutes like Bank of Baroda and State Bank of India and other firms like General Motors India.
