Processing .....please wait.. 
The article has been forwarded.... 
IBM banking on POWER7 Systems to challenge HP, Sun
By siliconindia
|
Wednesday, 10 February 2010, 15:40 IST
New York: IBM has announced that soon it will start the upgrade to its range of servers and other hardware to make them more energy-efficient. IBM claims that POWER7 system, including new microprocessors, storage and middleware, will be able to process more data than its predecessor POWER6, making them useful for utilities with electrical grids or banks conducting electronic trading, according to Reuters.
The new systems incorporate a number of industry-unique technologies for the specialized demands of new applications and services that rely on processing an enormous number of concurrent transactions and data while analyzing that information in real time. IBM's new POWER7 systems, which build on the company's 12-point revenue share gains since 2004 in the $14 billion UNIX market, can manage millions of transactions in real time and analyze the associated volumes of data typical of emerging applications.
For example, eMeter, a leading maker of software that runs e-grids, uses IBM Power Systems to process the extreme amount of data that comes in from millions of smart meters while analyzing that information on the fly. "eMeter ran a successful benchmark on IBM POWER6 systems for more than 20 million smart meters -- more than four-times scale of any other utilities industry benchmark," said Scott Smith, Client Business Manager, eMeter. "We know that there are already markets in the world that are scaling significantly. Combining eMeter and IBM's POWER7 we are confident we can hit much higher numbers to meet their needs.
"The innovation starts at the chip level," said Ross Mauri, General Manager of IBM's Power systems business. "And they can dynamically adjust their own electrical usage based on the workload."
IBM's business has increasingly shifted to software and services from hardware over the past decade. But advanced servers are still a crucial part of its sales strategy as it competes with HP, Sun, and, more recently, Cisco Systems to offer a comprehensive set of technology products.
