Processing .....please wait.. 
The article has been forwarded.... 
HP unveils MicroServer to tap $800 Billion SMB's IT market
By Roshna Sankar
|
Thursday, 09 September 2010, 23:30 IST
Bangalore: The SMB market represents 44 percent of the total IT market spending, with industry research firm Gartner predicting that SMBs will spend $800 billion on IT in 2010. Seeing this opportunity, big enterprises like HP have started focusing on the SMB market, especially in the server market.
HP is all set to tap the opportunities that lie in the SMB market by introducing a low-cost, entry-level server for small businesses that bundles advanced features in a small package. Based on current buying trends and the continued advancement of technology, approximately 1.7 million small businesses will purchase their first server in the next five years, according to AMI Partners, a global strategy consulting firm.
HP's ProLiant MicroServer is targeted at small businesses and is considered to complement blade or rack servers. Priced at 
25000, HP claims it is aimed at individuals and organizations who are serverless and storing data ad-hoc on individuals' PCs. Designed for companies with less than ten employees, the new solution offers lower power consumption for energy-conscious businesses.
"Small businesses have traditionally relied on interconnected PCs to share files and resources, which may not help them keep pace in today's competitive environment," said Rajesh Dhar, Director, Industry Standard Servers, HP Enterprise Business, HP India.
In their effort to grab the growing market in India, HP have to compete with Lenovo, which introduced Thinkserver, an SMB oriented server platform, to tap the Indian SMBs, back in 2008.
The server bundles a number of server-specific features into a microtower with dimensions of 10.5 by 10.2 by 8.3 inches. The server is about half the size of entry-level servers and small enough to fit on or under a desk. The MicroServer, powered by AMD's Athlon Neo II N36L processor, will offer faster access to shared files, applications and flexible backup options, latest processors and chipsets. It also offers up to 8GB of DDR3 (double data rate 3) memory. The strategy seems to be well placed at a time when Small and Midsize Businesses (SMBs) account for nearly 99 percent of all business globally.
25000, HP claims it is aimed at individuals and organizations who are serverless and storing data ad-hoc on individuals' PCs. Designed for companies with less than ten employees, the new solution offers lower power consumption for energy-conscious businesses.
"Small businesses have traditionally relied on interconnected PCs to share files and resources, which may not help them keep pace in today's competitive environment," said Rajesh Dhar, Director, Industry Standard Servers, HP Enterprise Business, HP India.
In their effort to grab the growing market in India, HP have to compete with Lenovo, which introduced Thinkserver, an SMB oriented server platform, to tap the Indian SMBs, back in 2008.
The server bundles a number of server-specific features into a microtower with dimensions of 10.5 by 10.2 by 8.3 inches. The server is about half the size of entry-level servers and small enough to fit on or under a desk. The MicroServer, powered by AMD's Athlon Neo II N36L processor, will offer faster access to shared files, applications and flexible backup options, latest processors and chipsets. It also offers up to 8GB of DDR3 (double data rate 3) memory. The strategy seems to be well placed at a time when Small and Midsize Businesses (SMBs) account for nearly 99 percent of all business globally.
