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How Smartphones Make You Spend a Bomb
By siliconindia
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Friday, 16 September 2011, 01:11 IST
6. Drive to buy more
In the ease of instantaneous shopping consumers often don't care to count money out of their wallet. There is an instinct drive to buy more than the normal when we use smartphone. In-app purchases, in particular add-ons for social media games such as Farmville and The Smurfs where what's bought is part of game play, can also cleverly spark spur-of-the-moment buys.
The British company txt2buy has launched a service enabling customers to instantly and securely buy from any media TV, billboards, online radio, print ads, etc, by simply sending a text message.
