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Global IP Traffic to Increase fourfold by 2014: Cisco
By siliconindia
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Friday, 04 June 2010, 15:01 IST
Bangalore: Cisco has announced the results of its Visual Networking Index (VNI) Forecast and Methodology, 2009-2014, which projects that global IP traffic will continue to be dominated by video - exceeding 91 percent of global consumer IP traffic by 2014. Improvements in network bandwidth capacity and Internet speeds, along with the increasing popularity of HDTV and 3DTV are key factors expecting to quadruple IP traffic from 2009 to 2014.
"Service providers are faced with evolving bandwidth and scalability requirements as residential, business and mobile consumers continue to demonstrate a healthy appetite for advanced video services - across a variety of networks and devices. IP networks must be intelligent and flexible enough to support this tremendous variety of traffic growth. The Cisco VNI Forecast offers a global snapshot of video's significance in our daily lives - signaling what to prepare for with the Internet quadrupling and more than one billion people using online video by 2014," said Suraj Shetty, Vice President, Cisco Service Provider Marketing.
The Cisco VNI Forecast, which focuses on two primary user groups' consumer and business users, was developed as an annual study to estimate global Internet Protocol traffic growth and trends. Projections are based on Cisco analysis and modeling of independent traffic, usage, and device data. To help network users better understand global IP traffic growth drivers and trends, Cisco updated several of its unique resources like The VNI forecast widget provides customized views of the growth of various network traffic types around the globe (revised for this 2009 - 2014 forecast period). And the VNI PC Pulse - application for desktop and laptop computers helps consumers learn more about their individual impact on IP networks and compare network usage with others around the world.
By 2014, the sum of all forms of video (TV, VoD, Internet video, and peer-to-peer) will continue to exceed 91 percent of global consumer traffic. Global Internet video traffic will surpass global peer-to-peer traffic by the end of 2010. For the first time in the last ten years, peer-to-peer traffic will not be the largest Internet traffic type. The global online video community will include more than 1 billion users by the end of 2010. This number is exceeded only slightly by the populations of China (1.3 billion) and India (1.1 billion), making this user group equivalent to the third-largest country in the world.
Technically speaking, global IP traffic is expected to increase more than fourfold (4.3 times growth) from 2009 to 2014, reaching 63.9 exabytes per month in 2014, up from approximately 56 exabytes per month for 2013. This is equivalent to nearly 766.8 exabytes per year - approximately three-quarters of a zettabyte by 2014.
