Processing .....please wait.. 
The article has been forwarded.... 
Global firms focus more on sustainable tech: Deloitte
By siliconindia
|
Monday, 10 May 2010, 20:23 IST
New Delhi: Faced with the threat of climate change, most of the companies globally are turning towards business models based on sustainable and eco-friendly technologies, according to global consultancy firm Deloitte. Sustainable technologies are generally those which minimises the adverse environmental impact and helps in cutting down carbon dioxide emissions, among others.
"This heightened awareness (about sustainability) is leading to significant shifts in business models and whole new segments are emerging - organic foods, organic cotton, sustainable products, green energy, energy labeling of white goods, environmentally friendly hotels," Deloitte's Global Climate Change and Sustainability Leader Nick Main told PTI. "I believe this is a dramatic and permanent shift and one that all organizations should be aware of," he added.
According to him, 'sustainability' has become a frequent topic of conversation in senior corporate leadership meetings. "Everywhere executives are working out what it means for business and how can they manage the risks and seize the opportunities from this fundamental change in business and society," Main asserted. Last year's Copenhagen summit on climate change had proposed to create a $100 billion global fund, to assist in tackling various issues related to this menace.
