Cellebrum Technologies rebrands itself to Spice Digital
By siliconindia   |   Friday, 10 July 2009, 17:56 IST   |    3 Comments
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Cellebrum Technologies rebrands itself to Spice Digital
Bangalore: Cellebrum Technologies, a BK Modi Group firm, is undergoing re-branding to be called as Spice Digital. The change is a part of the brand change exercise at Spice Group under which all major group verticals and companies will be instituted under the Spice brand union. "A brand is not simply a name, or logo or a piece of communication. As a unified brand, we will seek to portray a consistent message - that of unconventional wisdom," said Saket Agarwal, CEO, Spice Digital. Spice Digital (formerly Cellebrum Technologies) is a VAS firm which offers solutions to telecom operators, enterprises and government agencies over voice, IVR, SMS, WAP and mobile applications. The company is also in partnerships with service providers like Airtel, Vodafone, Idea Cellular, Reliance, Aircel, BSNL, MTNL and Loop Telecom. New products and offerings will be launched to provide serve around 100 million customers in next 3-4 years, which will launched in next few months. U.K. based WPP group firm, The Brand Union helped Cellebrum in the brand change procedure.

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