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Can LED lightings make the world greener?
By siliconindia
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Friday, 18 December 2009, 02:20 IST
Bangalore: At a time when world leaders are discussing climate change in Copenhagen, companies like ON Semiconductor are trying to play their part in developing solutions for a greener tomorrow. The semiconductor company showed off its LED lighting solutions and technologies, which it claims can result in more energy savings. "Lighting represents around 30 percent of total energy consumption in buildings, so by using LED lighting a lot of energy can be saved," says Kelvin Tsiang, Marketing Manager, Power Management Group, ON Semiconductor.
According to Tsiang, the global energy production has not kept pace with the demand, hence currently, energy savings has become a priority. The adoption of LED lighting has been fuelled around the world with governments in many countries banning incandescent lamps in favor of energy saving variety like LEDs. In fact, the U.S. government's stimulus package has provisions to push LED lighting in the country. "The adoption of LEDs is also increasing because of the high brightness and efficacy it offers and even the prices are dropping," says Mak Moon Kuen, Regional Vice President of Sales, South Asia, ON Semiconductor.
By demonstrating the energy savings on a desk lamp using a LED module by ON Semiconductor, the company claimed that a LED lamp produces more light than halogen bulb for 75 percent less power usage. The company has also been working with the Indian government to provide energy efficient lighting in the rural areas. Under the Rajiv Gandhi Akshay Urja project, the ON Semiconductor's LED driver was used by Reliance Technologies to provide solar lanterns for the rural households. "We have worked with the government on three projects and we also work on other companies to provide these energy efficiency lighting solutions in the country," says Jayankanth Pandurangan, Business Development Manager, ON Semiconductor India.
After acquiring semiconductor firm PulseCore this year, ON Semiconductor now has a 50 member team in India. "Our main focus in the region is going to be India and we are going to increase our customer base in the country," says Mak. The company is mainly looking to target the Indian customers with applications ranging from automotive to general lighting. However, the price of owning LED lighting solutions has been a hurdle for adoption of these solutions. According to Mak, by looking at the energy savings and life of the product, price doesn't affect the adoption much.
