Bing, WolframAlpha join forces to take on Google
By siliconindia   |   Thursday, 12 November 2009, 15:01 IST   |    2 Comments
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Bing, WolframAlpha join forces to take on Google
Washington: Software giant Microsoft's new search engine Bing, which is trying to diminish the dominance of Google in internet search, has teamed up with WolframAlpha, another Google rival. WolframAlpha, which was launched in mid-May, announced that starting on Wednesday, Bing would incorporate results from WolframAlpha in answers to certain search queries. "WolframAlpha's knowledge, computed from expertly curated data, will enrich Bing's results in select areas across nutrition, health and advanced mathematics," WolframAlpha said in a blog post. WolframAlpha, which is named after the man behind the venture, British-born Computer Scientist and Inventor Stephen Wolfram, calls itself a "Computational knowledge engine" rather than the traditional search engine. Unlike Google, which takes a query and uses algorithms to search the web and return a series of links to relevant websites, WolframAlpha.com takes a query and crunches through its databases to return answers. "Bing will be able to seamlessly access the tens of thousands of algorithms and trillions of pieces of data from WolframAlpha, and directly incorporate the computations in its search results," WolframAlpha added in the blog post. Bing's tie-up with WolframAlpha is one of several moves that Microsoft has made recently in a bid to challenge Google in the multi-billion-dollar search and advertising market. Microsoft entered into a 10-year web search and advertising partnership with Yahoo! in July that set the stage for a joint offensive against Google. Since unveiling Bing in June, Microsoft has also begun integrating messages from micro-blogging site Twitter into Bing and plans to do the same with status updates from social networking site Facebook.

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