Processing .....please wait.. 
The article has been forwarded.... 
BenQ joins hands with Redington to fortify its network in India
By siliconindia
|
Monday, 03 August 2009, 22:14 IST
Bangalore: BenQ, a provider of networked digital lifestyle devices has announced the appointment of Redington India, an integrated supply chain solution provider as its national distributor in India. Under the terms of the deal, BenQ aims to strengthen its partner network, to distribute its LCD monitors across the country.
Praveen Chaudhary, Business Manager, LCD Monitors, BenQ India said, "We strongly believe that Redington India will provide BenQ with a competitive advantage in the coming years." This partnership is in tune with BenQ's effort to expand its business in tier -III and tier -IV markets and to address the needs of its customers which will help BenQ penetrate the market more effectively. BenQ also intends to take advantage of Redington's national distribution network and penetration across India.
On the other hand, the partnership will help Redington to take advantage of BenQs international expertise in digital technology and in turn will leverage its network to BenQ to cater the demand for its products and computing solutions in the country.
P.M. Sethumadhavan, Strategic Business Unit Head - Components SBU, Redington India, said, "BenQ enjoys strong brand recognition and growing market share and we see opportunity to develop BenQ LCD monitor segments in the Indian market."
